We’re in a moment where tools like ChatGPT, Copilot, and other generative AI platforms can help you write faster, spark ideas instantly, and produce content at unprecedented speed.
But here’s the thing: the goal isn’t to leap from “poor” to “perfect.” It’s to find that sweet spot in the middle. Being authentic.
I like to treat AI as an assistant
Think of AI not as a content expert, but as a bright, eager graduate. They’ve read widely, they’re enthusiastic, and they want to impress. But they’re not you.
They don’t know the stories behind your successes, the quirks of your brand voice, or the unwritten rules of your industry. That’s your job.
AI is brilliant at giving you a head start. But it’s your experience, judgment, and voice that turn “good enough” into great and genuine.
Why authenticity wins
As AI-generated content becomes the norm, authenticity becomes your competitive edge.
People don’t just want polished content, they want personality. They want to know a real human with real experience is behind the words.
Trying to sound perfect can actually backfire. Over-engineered copy feels cold and forgettable – like reading a cover letter that could have been written by anyone. Instead, aim to sound like you, not like everyone else.
Five ways to use AI without losing your voice
- Start with a prompt, not a script – Use AI to beat blank-page syndrome. Ask for ideas, outlines, or first drafts, but treat them as starting points, not final copy.
- Inject your experience – Layer in your stories, client examples, and lessons learned. AI hasn’t lived your wins, challenges, or turning points. Your experience is what makes you unique.
- Polish, don’t over edit – Avoid sanding away the human edges. A little imperfection makes your writing relatable.
- Add context for credibility – AI can miss nuance, especially in technical fields. Sense-check facts, fill in gaps, and add detail only you can provide.
- Sound like yourself – Ask: Would I say this in a meeting? Would this sound like me in an email? If not, adjust until it does.
The bottom line is, AI doesn’t know your market, your clients, or the lessons you’ve learned in the field. That’s exactly why it needs your input to help make the content meaningful.
Ready to use AI authentically?
Is your business ready to unlock the full value of digital technology and AI? We’re running digital strategy workshops for organisations at every stage of their digital journey.
Combining an interactive workshop and deep dive into your business, we’ll highlight opportunities and efficiencies to help set your business up for success.
Contact Adele on adele.slater@dax-group.io for more information.
